{"id":11494,"date":"2022-10-14T08:51:54","date_gmt":"2022-10-14T08:51:54","guid":{"rendered":"https:\/\/dgbrew.com\/staging\/visenze\/?p=11494"},"modified":"2022-11-04T07:28:48","modified_gmt":"2022-11-04T07:28:48","slug":"cross-selling-5-smart-strategies-to-boost-ecommerce-revenue","status":"publish","type":"post","link":"https:\/\/dgbrew.com\/staging\/visenze\/blog\/2022\/10\/14\/cross-selling-5-smart-strategies-to-boost-ecommerce-revenue\/","title":{"rendered":"Boost Revenue with 5 Cross-selling Strategies"},"content":{"rendered":"\n

Customers often only come for one product but buy more if they see the right products. However, they can\u2019t ask a salesperson for help. So, how do you show them what they may also like? Enter cross-selling, a sales technique that helps you deliver custom recommendations based on previous orders or what customers add to their cart. Cross-selling opens the door to more selling opportunities for ecommerce brands like yours. <\/p>\n\n\n\n

Think it can help you boost order value and revenue? Dive deep into the best ecommerce cross-selling tips and examples in this article to get started.<\/p>\n\n\n\n

What is cross-selling?<\/h2>\n\n\n\n

Cross-selling is a sales method that persuades customers to buy complementary or related products along with their original purchase. <\/p>\n\n\n\n

You can, for instance, entice shoppers who\u2019ve just purchased a new pair of shoes to also buy some high-quality socks to go with them. <\/p>\n\n\n\n

Sometimes, businesses confuse cross-selling with upselling\u2014but that\u2019s a big mistake. Let\u2019s find out why.<\/p>\n\n\n\n

Cross-selling vs. Upselling<\/h3>\n\n\n\n

The main difference is that cross-selling convinces customers to buy complementary add-ons, while upselling convinces them to upgrade from what they\u2019ve bought or are buying. <\/p>\n\n\n\n

Cross-selling encourages customers to make additional purchases that go well with their original purchase. Upselling shows value-adds and benefits to sell a more advanced, expensive product than what the customer originally has in mind. <\/p>\n\n\n\n

They both aim to increase the total order value, they just do it in different ways. Now, onto how cross-selling works.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

How does cross-selling work?<\/h2>\n\n\n\n

Cross-selling works by showing dynamic suggestions based on customers\u2019 purchase behavior and history. <\/p>\n\n\n\n

Imagine a customer buying a laptop. You can use the shopping cart page to recommend device insurance or computer peripherals like a mouse, keyboard, and cables. If you take it up a notch and offer a good deal on the peripheral bundle, you\u2019re likely to see an increase in order value. <\/p>\n\n\n\n

Wondering what else can cross-selling do apart from increasing the order value? Let\u2019s find out.<\/p>\n\n\n\n

What is the importance of cross-selling?<\/h2>\n\n\n\n

Often, shoppers don’t know what they want until you show them. Suggesting add-ons is a great way to help them find the right items. But, there are other benefits too.<\/p>\n\n\n\n

Increase customer loyalty<\/strong><\/p>\n\n\n\n

When you help customers find products they love, you make them happy. Once these happy customers start trusting you, they help you fight customer churn with positive reviews and word-of-mouth referrals.<\/p>\n\n\n\n

Retain customers and boost ROI<\/strong><\/p>\n\n\n\n

Retention is cheaper than finding new customers\u2014a company gets 65% of its business from existing customers<\/a>. Cross-selling helps you satisfy these existing buyers by showing the right product at the right time.<\/p>\n\n\n\n

Make ecommerce shopping convenient<\/strong><\/p>\n\n\n\n

The right product recommendations make online shopping frictionless. When the right products are just a click away, shoppers can save a lot of time. Plus, they get to explore products they love or didn\u2019t know they needed.  <\/p>\n\n\n\n

Now, let\u2019s look at ways to delight customers with smart cross-selling strategies.<\/p>\n\n\n\n

5 Best Tips For Upselling And Cross-selling<\/h2>\n\n\n\n

You can\u2019t upsell or cross-sell efficiently without a strategy in place. Luckily for you, we\u2019ve curated the best tips to get started.<\/p>\n\n\n\n

1. Use smart product recommendations<\/h3>\n\n\n\n

Your goal with cross-selling is to show customers products you\u2019ll know <\/em>they\u2019ll love. Personalized product recommendations make that a whole lot easier.
Smart recommendations<\/a> use various recommendation models to show products based on what customers are looking at to deliver hyper-relevant product suggestions. Smart recommendations effectively uplift conversion with three strategies:<\/p>\n\n\n\n

    \n
  1. Shop the look: <\/strong>make styled model shots from PGC and UGC shoppable.<\/li>\n\n\n\n
  2. Similar look: <\/strong>show visually similar items to the ones customers are looking at<\/li>\n\n\n\n
  3. Complete the look: <\/strong>recommend complementary outfits or products to boost order value.  <\/strong><\/li>\n<\/ol>\n\n\n\n

    A couple of examples of product recommendations to help you get started:<\/p>\n\n\n\n