{"id":11510,"date":"2022-10-20T07:05:07","date_gmt":"2022-10-20T07:05:07","guid":{"rendered":"https:\/\/dgbrew.com\/staging\/visenze\/?p=11510"},"modified":"2022-11-17T08:03:47","modified_gmt":"2022-11-17T08:03:47","slug":"8-ecommerce-ux-best-practices","status":"publish","type":"post","link":"https:\/\/dgbrew.com\/staging\/visenze\/blog\/2022\/10\/20\/8-ecommerce-ux-best-practices\/","title":{"rendered":"8 Ecommerce UX Best Practices"},"content":{"rendered":"\n

Online shopping user experience matters<\/em>\u2014so much so that 88% of consumers are less likely to return to a site after a bad experience<\/a>.<\/p>\n\n\n\n

Ensuring shoppers enjoy their time engaging with your brand is essential<\/em> for converting and keeping them as customers\u2014especially <\/em>when competing against giants like Walmart and Amazon.  It\u2019s crucial that you put consistent effort and resources into optimizing your ecommerce user experience. It not only helps your customers have an enjoyable experience, but it helps you increase conversions, sales, and revenue.<\/p>\n\n\n\n

In this article, you\u2019ll learn about eight ecommerce user experience best practices to try out on your website.<\/p>\n\n\n\n

Improve your online UX with these 8 best practices<\/h2>\n\n\n\n

1. Don\u2019t force shoppers to create a profile<\/strong><\/p>\n\n\n\n

Making customers create a profile to purchase from your ecommerce store creates unnecessary friction. It also forces customers to part with personal information they may rather not share.  Both of these things create a poor user experience.<\/p>\n\n\n\n

Profile creation has long been pushed for data collection purposes. Ecommerce sites use sign-up forms to gather user information from customers from the get-go and throughout their customer journey. <\/p>\n\n\n\n

This data is greatly beneficial for creating a personalized experience, but it\u2019s not worth the negative user experience\u2014especially when there\u2019s an easy alternative. Data collection isn\u2019t the only way to offer a personalized experience to online shoppers\u2014which we know to be a key factor in optimizing the user experience. ViSenze\u2019s Discovery Suite enables ecommerce brands to offer a personalized experience without<\/em> needing to collect data from customers.<\/p>\n\n\n\n

It\u2019s a new and improved way to gather and use customer data that doesn\u2019t infringe on your customer\u2019s time and privacy.<\/p>\n\n\n\n

2. Add quality product descriptions<\/strong><\/p>\n\n\n\n

Product descriptions are key pages that share details and information on a particular product. They\u2019re a key resource for buyers, and include information about the product’s style, material, sizing guide, and more.<\/p>\n\n\n\n

Your product detail page (PDP) descriptions should provide valuable information to customers and help them make their final decision. It\u2019s a simple way to improve the user experience of your ecommerce site. It\u2019s also<\/em> highly important that you optimize your product catalog and product descriptions for search engines. They\u2019re an ideal place to include keywords and phrases to help get your products ranked by search engines, and discovered by shoppers.<\/p>\n\n\n\n

3. Use appealing images<\/strong><\/p>\n\n\n\n

Visual appeal matters in ecommerce\u201438% of users will leave a website if they find it visually unappealing<\/a>. Using relevant, high-quality images in your ecommerce design is a must to catch your customer\u2019s eye. <\/p>\n\n\n\n

Images are how you show off your inventory to prospective customers\u2014and it\u2019s a key factor in their decision-making process. Ensure your product images are not only crisp and clear but also fast to load upon opening the relevant page.<\/p>\n\n\n\n

4. Keep navigation simple<\/strong><\/p>\n\n\n\n

You want to ensure the browsing experience for customers is enjoyable and easy. No shopper wants to spend hours searching for what they\u2019re looking for on your site.<\/p>\n\n\n\n

Make it easy for shoppers to navigate from one page to another, and ensure your website architecture is intuitive and structured. It\u2019s a good idea to conduct some user research<\/a> to find out what ecommerce website design best practices work best for your target audience. There are also a number of solutions available to help improve the shopping experience on your website. Smart Recommendations<\/a> in ecommerce enable you to offer personalized product recommendations that facilitate product discovery and make browsing easier.<\/p>\n\n\n\n

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5. Get rid of ads<\/strong><\/p>\n\n\n\n

Consumers don\u2019t like ads\u2014so much so that 42.7% of internet users worldwide use ad blockers at least once a month<\/a>.  Previously, ecommerce retailers used ads for the simple monetization and consistent income they could offer. However, the benefits don\u2019t outweigh the downsides\u2014especially when it comes to user experience.<\/p>\n\n\n\n

Ads are often an eyesore to customers, especially when they\u2019re not relevant to their interests. They hinder the customer experience and slow down your website. Plus, with ad blocker use only increasing\u2014is there even much point?<\/p>\n\n\n\n

6. Offer a range of search filters<\/strong><\/p>\n\n\n\n

Some shoppers arrive at your site knowing exactly what they want to buy\u2014others are merely there to browse what you\u2019ve got on offer. Offering a range of product filters improves the ecommerce site search experience for both of these shoppers.<\/p>\n\n\n\n

Search filters enable your shoppers to find what they\u2019re looking for, faster<\/em>. These filters could segment your inventory by type, style, season, size, and more. If your customer is looking for a pair of denim jeans, they\u2019re likely not interested in seeing your leather jacket collection.<\/p>\n\n\n\n

Manually organizing your catalog is time-consuming\u2014luckily for you, several solutions are available to help automate the process. ViSenze\u2019s Smart Tagging and Smart Search solutions are two such solutions.<\/p>\n\n\n\n

Smart Tagging<\/a> improves your catalog by making your product more searchable. Automatic product tagging speeds things up, and ensures your customers can filter items and get relevant results. Alongside this, Smart Search<\/a> improves product discoverability both on and off your website.<\/p>\n\n\n\n

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7. Improve the responsiveness of your website<\/strong><\/p>\n\n\n\n

Site load speed matters<\/em>. Here\u2019s why:<\/p>\n\n\n\n