![\"Free](\"https:\/\/cdn.pixabay.com\/photo\/2016\/08\/17\/04\/43\/template-1599667_960_720.png\")
<\/figure>\n\n\n\nA burning question that lingers for marketers, hence, concerns those visitors who do not wish to log in. Is it possible for personalization to even happen in such cases? How can retailers stop revenue from going down the drain if visitors do not log in? <\/p>\n\n\n\n
ViSenze \u2013 a product-discovery platform \u2013 has an answer to this widespread concern. Its Personalized Recommendations operate on the basis of session data, thus eliminating the need for customers to create accounts with heavy hearts. Such session-based data comes with its own set of marketing strategies: it sensitively detects the fluctuations of shoppers\u2019 preferences based on their clicks and order history, working out an algorithm to promote personalized suggestions based on dynamic changes of consumption in real-time.<\/p>\n\n\n\n
The smart algorithm of session-based data can also strategically \u2018engage\u2019 and \u2018re-engage\u2019 with shoppers \u2013 the former would be a basis to advertise products of similar styles (\u2018Complete the Look\u2019, \u2018Shop the Look\u2019, and \u2018Visually Similar\u2019) under strategic campaign planning; the latter, on the other hand, could aim to win customers back by displaying similar products when they show signs of hesitation in their shopping cart activity. In other words, sellers may now make well-informed, business-growing, spot-on suggestions to customers using on-site activity alone, without breaching personal data. <\/p>\n\n\n\n Personalized Recommendations do not only end with returning customers. It can similarly track the footprints of curious first-time visitors, thus helping retailers steadily expand and secure their customer base while having potential shoppers feel completely at ease regarding internet safety. <\/p>\n\n\n\n The best part of ViSenze\u2019s Personalized Recommendations is that its session-based data avoids the involvement of third-party cookies and complies with the majority of strict consumer privacy laws across the world, such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and the Personal Data Protection Act (PDPA).<\/p>\n\n\n\n In this process, the retailer can gradually earn the trust of the customer \u2013 a culture long overdue in the modern world of e-commerce, and a value that is sure to grow customer bases down the line. It protects shoppers\u2019 privacy while allowing sellers to reap the multiple marketing benefits that traditional log-in technology offers, empowering businesses to develop faster and more legally than ever. A win-win situation for both parties? Rare, but completely possible, thanks to ViSenze\u2019s new technology. <\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/www.visenze.com\/wp-content\/uploads\/2022\/12\/image.png\")
<\/figure>\n\n\n\n