{"id":6131,"date":"2022-05-10T00:23:00","date_gmt":"2022-05-10T00:23:00","guid":{"rendered":"https:\/\/dgbrew.com\/staging\/visenze\/?p=6131"},"modified":"2022-06-10T00:38:34","modified_gmt":"2022-06-10T00:38:34","slug":"selling-furniture-online-and-overcoming-its-challenges","status":"publish","type":"post","link":"https:\/\/dgbrew.com\/staging\/visenze\/blog\/2022\/05\/10\/selling-furniture-online-and-overcoming-its-challenges\/","title":{"rendered":"Selling Furniture Online and Overcoming Its Challenges"},"content":{"rendered":"\n<p>Do you remember the last time you had to buy a piece of furniture? Maybe it was for your first apartment, or your growing family needed a bigger table. Whatever the reason, there&#8217;s no doubt that buying furniture can be challenging. Even so, selling furniture online has many hurdles.<\/p>\n\n\n\n<p>Beyond budget and style restrictions, there are other factors to consider\u2014like buying in-person or online. The thing about buying in person is that you can test out furniture before making a decision. But it\u2019s time-consuming; you have to dress up, pack your things, get accurate measurements, etc. Whereas buying online means you won\u2019t get to try a sofa before getting rid of your old one, and you won\u2019t even have to leave your house.<\/p>\n\n\n\n<p>When selling furniture online, you need to make the buying experience enjoyable and straightforward\u2014for example, using Visual Search and Product Recommendations to help customers find products and drive them on the shopping journey. With quality-of-life features like visual search, you can effectively draw more eyes to your digital storefront.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"400\" src=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/05\/Sofa_.png\" alt=\"Furniture inside a room\" class=\"wp-image-6416\" srcset=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/05\/Sofa_.png 650w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/05\/Sofa_-300x185.png 300w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/05\/Sofa_-370x228.png 370w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Make Selling Furniture Online Successful<\/h2>\n\n\n\n<p>So, to get your start in successfully selling furniture online, let\u2019s look at how you can make customers sticky and drive revenue quickly. To get you started on better promoting your online furniture store, let\u2019s first discuss why customers usually prefer physical showrooms. After identifying the strengths of a physical showroom, you can then use these strengths for replicating them for your online store.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Allows customers to sample the product &#8211; <\/strong>When shopping for anything, seeing or touching a product is especially important for furniture. Customers want to test if the furniture is comfortable, and you can only do that in a showroom.<\/li><li><strong>Increased visibility &#8211; <\/strong>A physical store promotes greater visibility and recognition. For instance, when you see an Ikea building, you immediately know the brand and the type of products you can find in the store.<\/li><li><strong>Easier product display &#8211; <\/strong>When you walk into a store, products are displayed for customers on shelves. It makes it easy for them to find what they want to purchase. Additionally, if they can\u2019t find what they want to buy, stores provide signposting and staff assistance.<\/li><\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">Top 5 Strategies For Enhancing Online Furniture Sales<\/h1>\n\n\n\n<p>While your average customer inherently preferred physical stores, it isn\u2019t free of flaws. Take, for example, the recent COVID-19 pandemic. Most showrooms had to temporarily close \u200cduring the pandemic due to government restrictions. Another issue to consider is travel. <\/p>\n\n\n\n<p>You have to visit a physical store if you want to purchase something.  Online storefronts aren\u2019t affected by these factors. As one example, during the COVID-19 lockdown, Amazon saw a staggering <a href=\"https:\/\/www.nytimes.com\/2021\/04\/29\/technology\/amazons-profits-triple.html\">220% increase<\/a> in profits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1 Sample Products Through 3D Showrooms<\/h2>\n\n\n\n<p>While your customers won\u2019t be able to sample your products from their mobile phones, you can give them a similar experience through a virtual showroom.&nbsp;<\/p>\n\n\n\n<p>3D showrooms allow your customers to get a full 360\u00b0 view of your furniture. In fact, studies show that you could see up to 49% more visitors if you have a digital showroom.&nbsp;<\/p>\n\n\n\n<p>Some benefits from 3D showrooms that customers can appreciate include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A realistic view of the products&nbsp;<\/li><li>Accessibility on mobile devices<\/li><li>The ability to view furniture from every angle<\/li><\/ul>\n\n\n\n<p>You can heighten your customers&#8217; shopping experience through the use of a 3D showroom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#2 Direct Customers With Enhanced Product Recommendations<\/h2>\n\n\n\n<p>One of the failings of a physical store can be poor product layout. If customers can\u2019t find the item they\u2019re looking for, they\u2019re very likely to leave a store without buying anything. Case in point, <a href=\"https:\/\/www.retailtouchpoints.com\/topics\/store-operations\/study-reveals-why-96-of-shoppers-leave-stores-empty-handed\">67% of shoppers<\/a> leave stores empty-handed if they can\u2019t find the product they\u2019re looking for. With a digital store, you don\u2019t have to worry about customers getting lost in your inventory if you employ the right tools.&nbsp;<\/p>\n\n\n\n<p>With tools such as <a href=\"https:\/\/dgbrew.com\/staging\/visenze\/discovery-suite\/modules\/catalog-enrichment\/\">ViSenze Smart Tagging<\/a> <s>&nbsp; <\/s>you can enhance your existing catalog with automated product tagging and realize immediate benefits such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Improved product listings&nbsp;for better search results <\/li><li>Enhanced visibility for your entire inventory<\/li><li>Boost SEO with well defined and accurate product tags<\/li><\/ul>\n\n\n\n<p>Using AI tools like Catalog Enrichment can improve your customer shopping experience which can lead to more repeat visitors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"400\" src=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/05\/1-1.gif\" alt=\"ViSenze Catalog Enrichment makes your products more searchable, at scale with automated product tagging. Same SKUs, better data.\" class=\"wp-image-6365\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">#3 Use Promos and Customer Protection to Promote Brand Loyalty<\/h2>\n\n\n\n<p>When you&#8217;re first starting out, discounts and extended warranties might hurt your profits in the short term. You may come across some customers who take advantage of generous promos to exploit a business&#8217;s generosity. However, this is only going to apply to a minority.<\/p>\n\n\n\n<p>It\u2019s more likely that consumer-friendly offers will build you a loyal selection of frequent customers and steadily build your brand\u2019s reach. With customer loyalty and brand recognition, consumer-friendly practices become a long-term investment.<\/p>\n\n\n\n<p>Let\u2019s \u200clook at <a href=\"https:\/\/casper.com\">Casper<\/a> as an example. The brand provides many pro-customer practices, like free delivery and a 90-day free trial period. Casper has become a market leader in the mattress market with offers like these, which is impressive considering it\u2019s an online-only store. In fact, in 2020, Casper was valued at <a href=\"https:\/\/www.businessofbusiness.com\/articles\/history-of-casper-mattress-purple-product-hiring-data\/\">$1.1 billion<\/a>.<\/p>\n\n\n\n<p>So following Casper\u2019s example, you can build customer loyalty and brand recognition by providing consumer-friendly practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#4  Highlight and Encourage Product Reviews<\/h2>\n\n\n\n<p>Getting the word out about your store can be one of the biggest challenges any retailer faces. Customers are wary of buying unknown furniture brands, more so if they can\u2019t see them before buying. Without the capacity to try out the furniture, a new customer might be unwilling to purchase anything you\u2019re selling.<\/p>\n\n\n\n<p>To ease the issue, encourage your previous and existing customers to leave product reviews. In a <a href=\"https:\/\/www.businessinsider.com\/amazon-reviews-greatly-impact-online-shopping-sales-2017-3\">study by Business Insider<\/a>, the publication found that excellent reviews considerably affect sales of Amazon products.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Items with at least 1 review are <strong>65% more likely <\/strong>to be purchased than similar items with no reviews<\/li><li><strong>A third<\/strong> of all customers are unwilling to buy<strong> <\/strong>products with no reviews<\/li><li>Positive reviews increase sales <strong>by 20%<\/strong>, on average<\/li><\/ul>\n\n\n\n<p>After purchasing, gently nudge your customers to leave a review on your website. Ideally, reviews should have:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product pictures, plus their thoughts on the pieces they purchased<\/li><li>Their opinions on your services<\/li><\/ul>\n\n\n\n<p>By having legitimate customer reviews, you can increase sales, profits, and your customer base.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#5 Use Visual Search in Selling Furniture Online<\/h2>\n\n\n\n<p>One of the biggest hurdles of selling furniture online is product visibility. If a buyer has difficulty browsing your products, you\u2019re likely to lose that customer. This is even more frustrating when the customer already knows what they want to buy, but doesn\u2019t have an easy way to find it. A search bar can ease the issue, but if the buyer doesn\u2019t know what the product is called, they still won\u2019t find it.<\/p>\n\n\n\n<p>To make your customers\u2019 buying experience as simple as possible, allow them to search products via photo uploads\u2014aka visual search. With visual search, your customers can find the exact products they\u2019re looking for with as few steps as possible. All customers need to do is upload a picture of their desired product, and the program will direct them to the product page.<\/p>\n\n\n\n<p>To give you an idea of how much visual search improves customer experience, let\u2019s \u200clook at some statistics based on <a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/upgrading-lens-for-more-online-to-offline-inspiration\">Pinterest\u2019s experience<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When shopping for furniture or clothing, 85% of buyers value visual information more than text.&nbsp;<\/li><li>49% of buyers develop a better relationship with brands through visual search.<\/li><li>61% of customers said that visual search improved their experience.<\/li><\/ul>\n\n\n\n<p>With image search you enhance your customer\u2019s shopping experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"400\" src=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/05\/2-1.gif\" alt=\"ViSenze Smart Search improves your online product search, transforms in-store product discovery, and optimizes your merchandising operations. A truly Smart Search.\" class=\"wp-image-6366\"\/><\/figure>\n<\/div>\n\n\n<p>With the natural benefits of a physical showroom, it can be sometimes hard to overcome the bias against online furniture stores. However, you can improve your customer\u2019s buying experience with the right tools like <a href=\"https:\/\/dgbrew.com\/staging\/visenze\/resource-centre\/dfs-online-conversions\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-blue-color\">DFS <\/mark><\/strong><\/a>did to uplift their online conversions and increase revenue.<\/p>\n\n\n\n<p>With<strong> <a href=\"https:\/\/dgbrew.com\/staging\/visenze\/discovery-suite\/modules\/smart-search\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-blue-color\">ViSenze Smart Search<\/mark><\/a><\/strong> and <a href=\"https:\/\/dgbrew.com\/staging\/visenze\/discovery-suite\/modules\/smart-recommendations\/\" rel=\"sponsored nofollow\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-blue-color\">Smart Recommendations<\/mark><\/strong><\/a>, you can allow customers to quickly and easily find the products they are looking for on your website and inspire new purchases with dynamic product displays.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the Author<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143-1024x1024.jpg\" alt=\"Brendan O'Shaughnessy\" class=\"wp-image-6080 size-full\" srcset=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143-1024x1024.jpg 1024w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143-300x300.jpg 300w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143-150x150.jpg 150w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143-768x767.jpg 768w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143-1536x1534.jpg 1536w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143-260x260.jpg 260w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143-125x125.jpg 125w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/04\/20211112_150143.jpg 1582w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:16px\">Brendan O&#8217;Shaughnessy is the Chief Commercial Officer at ViSenze. He is driving the alignment of Product, Marketing, Channels, and Sales to bring the best Retail AI solutions to retailers, brands, and marketplaces across the world. He has twenty-five years of experience in Digital Technologies and has expertise in Digital Strategy, Sales Management, and Go-to-Market Consulting.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customers want to try furniture before buying it\u2014making it difficult to sell these online. Find out how to still have an interactive online shopping experience.<\/p>\n","protected":false},"author":12,"featured_media":6222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[27,97,96,87,47],"class_list":["post-6131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce","tag-furniture","tag-online-furniture-store","tag-retailai","tag-visualai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling Furniture Online and Overcoming Its Challenges - Visenze<\/title>\n<meta name=\"description\" content=\"Selling furniture online is challenging because customers want to try them before buying. 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