{"id":5116,"date":"2022-02-03T14:40:25","date_gmt":"2022-02-03T14:40:25","guid":{"rendered":"https:\/\/dgbrew.com\/staging\/visenze\/?post_type=resources&#038;p=5116"},"modified":"2022-09-14T10:29:36","modified_gmt":"2022-09-14T10:29:36","slug":"dfs-online-conversions","status":"publish","type":"resources","link":"https:\/\/dgbrew.com\/staging\/visenze\/resource-centre\/dfs-online-conversions\/","title":{"rendered":"DFS Increases Online Conversions by 10% and AOV by 8%"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>DFS is the leading retailer of sofas in the UK with a 50-year heritage. They operate showrooms in the UK, Ireland, Spain, and the Netherlands. DFS is the most commonly searched term online in the sector, ahead of even \u201csofa.&#8221;<\/p>\n\n\n\n<p>Leveraging ViSenze <a href=\"https:\/\/dgbrew.com\/staging\/visenze\/discovery-suite\/modules\/smart-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Recommendations<\/a>, DFS increased its online conversion rates and reduced the bounce rate for its website. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/DFS-Case-Study.pdf\">Read the full case study <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/dfs-img-1024x779.jpg\" alt=\"\" class=\"wp-image-5149\" srcset=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/dfs-img-1024x779.jpg 1024w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/dfs-img-300x228.jpg 300w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/dfs-img-768x584.jpg 768w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/dfs-img-342x260.jpg 342w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/dfs-img.jpg 1276w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group formated-right\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-medium-blue-color has-text-color wp-block-heading\" id=\"the-challenge-2\"><\/h2>\n\n\n\n<h2 class=\"has-light-orange-color has-text-color has-large-font-size wp-block-heading\" id=\"optimize-shopper-experience-with-product-recommendation\" style=\"font-style:normal;font-weight:600\">Optimize Shopper Experience with Product Recommendation<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>DFS recognized that customers were mixing furniture styles instead of buying from a single collection. The product suggestions were limited, and some customers would leave the website without purchasing. <\/p>\n\n\n\n<p>Even when customers stayed; they had to navigate back to the product list or search results after viewing an item and browse through the extensive catalog<\/p>\n\n\n\n<p>The company had to rethink its product recommendations and discovery journey to seize this opportunity.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"420\" src=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image.png\" alt=\"White sofa\" class=\"wp-image-5139\" srcset=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image.png 785w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image-300x161.png 300w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image-768x411.png 768w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image-370x198.png 370w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group formated-left\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><\/p>\n\n\n\n<h3 class=\"has-light-orange-color has-text-color has-large-font-size wp-block-heading\" id=\"intuitive-customer-journey-with-increased-conversions\" style=\"font-style:normal;font-weight:600\">Intuitive Customer Journey with Increased Conversions  <\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"420\" src=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image-1.png\" alt=\"AI-powered product recommendations\" class=\"wp-image-5143\" srcset=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image-1.png 785w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image-1-300x161.png 300w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image-1-768x411.png 768w, https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/Sofa-image-1-370x198.png 370w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>ViSenze recommendation engine on the DFS website is now dynamic and relevant to the current item based on its price, color, and other characteristics. It can also present suggestions based on specific price thresholds and prevent repeating recommendations.<\/p>\n\n\n\n<p>Through AI-powered smart product recommendations, DFS improved conversion rates, increased revenue, and reduced bounced rates on their website.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"visenze-single-quote\">\r\n    <div class=\"wrap cf\">\r\n                    <div class=\"content\">\r\n            <p><strong>By putting images at the heart of the customer experience, we&#8217;re greatly improving the customer journey and we achieve these smart visual recommendations with ViSenze. The fantastic working relationship with the team also helped us develop ideas and iterate quickly<\/strong><\/p>\n        <\/div>\r\n        <div class=\"meta\">\r\n            <p class=\"name\">James Vernon<\/p>\r\n            <p class=\"title\">Head of Online, DFS<\/p>\r\n        <\/div>\r\n            <\/div>\r\n<\/div>\r\n\n\n<div class=\"full-width full-width-container callout\" style=\"\">\r\n    <div class=\"wrap cf\">\r\n        \n\n<p class=\"has-text-align-center has-medium-blue-color has-text-color\">DFS has seen an 8% higher AOV and 10% Increase in Conversions after implementing the ViSenze Discovery Suite.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background\" href=\"https:\/\/dgbrew.com\/staging\/visenze\/wp-content\/uploads\/2022\/02\/DFS-Case-Study.pdf\">Download the full case study<\/a><\/div>\n<\/div>\n\n\r\n    <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>DFS is the leading retailer of sofas in the UK with a 50-year heritage. They operate showrooms in the UK, Ireland, Spain, and the Netherlands. DFS is the most commonly searched term online in the sector, ahead of even \u201csofa.&#8221; Leveraging ViSenze Smart Recommendations, DFS increased its online conversion rates and reduced the bounce rate&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/dgbrew.com\/staging\/visenze\/resource-centre\/dfs-online-conversions\/\" title=\"Read DFS Increases Online Conversions by 10% and AOV by 8%\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":12,"featured_media":11081,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"categories":[],"tags":[24,27,22,33,41],"content_type":[48],"class_list":["post-5116","resources","type-resources","status-publish","has-post-thumbnail","hentry","tag-artificialintelligence","tag-ecommerce","tag-retail","tag-visual-recommendations","tag-visual-search","content_type-customer-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DFS Increases Online Conversions by 10% and AOV by 8% - Visenze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dgbrew.com\/staging\/visenze\/resource-centre\/dfs-online-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DFS Increases Online Conversions by 10% and AOV by 8% - Visenze\" \/>\n<meta property=\"og:description\" content=\"DFS is the leading retailer of sofas in the UK with a 50-year heritage. They operate showrooms in the UK, Ireland, Spain, and the Netherlands. DFS is the most commonly searched term online in the sector, ahead of even \u201csofa.&#8221; Leveraging ViSenze Smart Recommendations, DFS increased its online conversion rates and reduced the bounce rate... 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