{"id":5732,"date":"2022-03-30T06:29:23","date_gmt":"2022-03-30T06:29:23","guid":{"rendered":"https:\/\/dgbrew.com\/staging\/visenze\/?post_type=resources&p=5732"},"modified":"2022-09-14T10:29:31","modified_gmt":"2022-09-14T10:29:31","slug":"eyebuydirect-sees-29x-roi-by-optimizing-product-recommendations","status":"publish","type":"resources","link":"https:\/\/dgbrew.com\/staging\/visenze\/resource-centre\/eyebuydirect-sees-29x-roi-by-optimizing-product-recommendations\/","title":{"rendered":"EyeBuyDirect Sees 29x ROI by Optimizing Product Recommendations"},"content":{"rendered":"\n
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EyeBuyDirect (EBD) is one of the leading online retailers of prescription eyeglasses and sunglasses. EBD sells thousands of frame styles, and their products range from classic to fashion-forward. In addition, their products sit at several different price points, allowing customers worldwide to find a unique style that fits their budget.<\/p>\n\n\n\n

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Download the full case study<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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+20%<\/strong><\/p>\n\n\n\n

Click-Through Rate<\/strong><\/p>\n<\/div>\n\n\n\n

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+1.2 million<\/strong><\/p>\n\n\n\n

Revenue on Mobile<\/strong><\/p>\n<\/div>\n\n\n\n

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+7%<\/strong><\/p>\n\n\n\n

Conversions<\/strong><\/p>\n<\/div>\n<\/div>\n\n\r\n <\/div>\r\n<\/div>\n\n\n

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Improve and Optimize Product Recommendations<\/mark><\/strong><\/h1>\n\n\n\n
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EBD had an existing product recommendations engine. The tool was built on simple technology that was prone to inefficiencies. Because recommended products weren\u2019t exactly the right match, this impacted the customer experience while limiting EBD\u2019s ability to cross-sell and up-sell. <\/p>\n\n\n\n

Shoppers were only seeing a small selection of similar products and missing a wide selection of frames that fit their personal styles. In early 2020, EBD recognized the opportunity to improve its product recommendations engine.<\/p>\n\n\n\n

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Maximize Customer Journey<\/strong> and Boost Average Order Value <\/h3>\n\n\n\n
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EBD saw about a 20% increase in click-through rates within a month of implementing ViSenze Smart Recommendations. A pricing logic was also added to EBD’s recommendations engine. <\/p>\n\n\n\n

EBD also launched a Similar Styles Results Page. When customers click on a frame style, they\u2019re presented with four visually similar styles below the page\u2019s hero image. This produced extraordinary results by guiding customers to frame options that match their personal tastes.<\/p>\n\n\n\n

The average overall session value among users exposed to similar products increased by 2.4%, resulting in a projected annual revenue increase of $1.15 million.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n

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Visual AI is a cool and fascinating technology and it\u2019s easy to see how it could be used in other industries beyond eyewear. I would recommend working with ViSenze because our relationship has been strong. They\u2019ve helped us by developing new solutions based on our feedback, and that\u2019s been great for us.<\/strong><\/p>\n <\/div>\r\n

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Alex Alekseev<\/p>\r\n

Director of User Experience (UX)<\/p>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n

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EBD saw an increase of $1.2 million in its annual revenue on mobile alone and is seeing a 7% increase in conversions after implementing ViSenze Smart Recommendations<\/mark><\/p>\n\n\n\n

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Download the full case study<\/a><\/div>\n<\/div>\n\n\r\n <\/div>\r\n<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

EyeBuyDirect (EBD) is one of the leading online retailers of prescription eyeglasses and sunglasses. EBD sells thousands of frame styles, and their products range from classic to fashion-forward. In addition, their products sit at several different price points, allowing customers worldwide to find a unique style that fits their budget. Improve and Optimize Product Recommendations… Read more »<\/a><\/p>\n","protected":false},"author":12,"featured_media":11080,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"categories":[14,17,74],"tags":[27],"content_type":[48],"class_list":["post-5732","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-best-practices","category-ecommerce","category-search-recommendations","tag-ecommerce","content_type-customer-story"],"acf":[],"yoast_head":"\nEyeBuyDirect Sees 29x ROI by Optimizing Product Recommendations - Visenze<\/title>\n<meta name=\"description\" content=\"By deploying the ViSenze Smart Recommendation solution, EyeBuyDirect was able to increase clickthrough rates and revenue and realize significant ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dgbrew.com\/staging\/visenze\/resource-centre\/eyebuydirect-sees-29x-roi-by-optimizing-product-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EyeBuyDirect Sees 29x ROI by Optimizing Product Recommendations - 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